The parent brand
Perizer
Progress, within everyone’s reach.
The parent brand. Perizer builds and runs technology for the founders, businesses, and public institutions that need it most, through four businesses that each carry their own name. The parent speaks to talent, partners, and press; the businesses own their customers.
Brand platform
Progress, within everyone’s reach.
- Mission
- To put the power of technology within reach of the people and institutions who need it most.
- Vision
- A world where progress isn’t reserved for the few.
The palette. Click to copy.
- Brand surface
- Deep Violet carries the brand moments: hero, mission band, closing band, footer.
- Reading surface
- Light paper carries reading content. Every page alternates the two on purpose.
- Accent
- Standard Gold for labels, links, and the primary button on violet. Perizer Purple for links on light.
- Signature
- The logo’s gold-to-coral gradient, at most once per page. Never on text.
The signature: #F7CD4C to #FF5D7D, as in the logo.
Typography
Geist
One family. Geist SemiBold, set large and tight (−4% tracking), carries headlines; Geist Regular carries body and UI. One designed look, no light/dark switch: brand moments sit on Deep Violet, reading content on light paper. The gold-to-coral signature (the logo z) appears at most once per page.
Voice
- Lead with the reader's problem, not our solution.
- Specific beats generic. Facts beat adjectives.
- Never self-congratulate — show, don't tell.
- Lead with the mission, not the structure. Never call Perizer a holding company.
Say
businesses · progress · within reach · build and run · the people who need it most · standard
Never
holding company · divisions · subsidiaries · portfolio · innovative · disruptive · synergy